Our Purpose

At Forri, we’re reimagining pet care in India with one mission:

to give pet parents the confidence, products, and resources they need to make everyday moments simple and joyful.

By raising the standards of quality and transparency, we aim to become India’s go-to choice for trusted pet care.

The Heart of Forri

We Care Deeply

For our pets, their parents, and our community. The well-being of India’s furry friends guides us, their happiness inspires us, and their care connects us with the families we proudly support.
We Earn Trust Daily

We stay consistent, transparent, and ethical – creating safe formulations and keeping our promises so pet parents feel confident in our care. We leave the fluff for pets, not our claims.
We Set Higher Standards

Guided by science and driven by purpose, we design products that solve real challenges. Every decision begins with what’s safest and kindest for pets, because just good enough isn’t enough.
We Nurture Rituals

We help transform everyday grooming routines into responsible rituals of comfort, joy, and connection – strengthening the bond between pets and their parents.

Our Story

Our journey began when our founder, Khushi, brought home her Havapoo puppy, Rio. Caring for him in Mumbai’s heat and humidity, especially as a bath-averse breed with sensitive skin, quickly revealed a gap in India’s pet care landscape.

Khushi discovered that gentle and effective grooming products suited to Indian conditions were almost impossible to find. The idea that reliable, high-quality care must come from expensive international labels didn’t sit right with her. So she set out to build something better: research-backed, safety-first solutions designed for the realities of Indian pets and their parents.

At Forri, Khushi translates her unconditional love for Rio into uncomplicated, accessible care—made for our climate, our homes, and our furry families. We’re here to simplify daily grooming and elevate the standard of pet parenting in India by bringing together science, trust, and transparency like never before.

Forri: For Rio. For every ‘forri’ (furry) friend.